CONNECTING YOU TO YOUR AUDIENCES

Engagement sits at the heart of any successful relationship.

CONSUMERS

Customer engagement has been disrupted. It is now harder than ever before to be able to gain and keep the attention of your customers. They want engagement:

  • That reflects the type of relationship journey they are seeking
  • That is rewarding and makes their life easier
  • That is in the moment when it makes sense for them

Successful engagement is the foundation for creating lasting and valuable relationships. Relationships where individuals feel connected, valued and cared for.

CONSUMER ENGAGEMENT JOURNEY

INVITING ENGAGEMENT
  • Getting noticed & attracting attention
  • Motivating engagement
  • Acquiring new customers
  • Gaining first-party data
BEING MEMORABLE
  • Encouraging two-way conversation
  • Creating an emotional response
  • Delivering highly relevant engagements
MOTIVATING OCCASIONAL BUYERS
  • Present when contextually relevant
  • Reflect consumer lifestyle
  • Provide distinctive engagement
MOTIVATING FREQUENT BUYERS
  • Repeat purchase/use
  • Increased frequency of purchase/use
  • Up-sell & cross-sell
  • Consumer retention
EMPOWERING ADVOCACY
  • Social sharing
  • Refer friends and family
  • Brand amplification
  • Commenting & rating

EMPLOYEES

Employee engagement is strongly correlated with key business outcomes – such as customer growth, profitability and overall productivity.

For employees to be engaged they need to be connected; to the organisation’s vision, culture and values, to their colleagues and peers, to the resources they need to do their job and to the programmes that ensure they have the competencies and skills required.

Successful organisations understand the critical importance of effective engagement. Engagement that creates the ideal environment and encourages a set of behaviours to unlock employee talent, innovation and creativity.

EMPLOYEE ENGAGEMENT JOURNEY

RECRUITMENT
  • Corporate brand
  • Recruitment processes
  • Information sharing
  • Refer friends and family
PRODUCTIVITY
  • Onboarding & induction
  • Offboarding & knowledge transfer
  • Resources & processes
  • Regulations
CONNECTED WORKFORCE
  • Mentoring
  • Value & culture
  • Team building events
  • Cross-functional working
TALENT MANAGEMENT
  • E-Learning
  • Training
  • Secondments
  • Business transformation e.g. digitistation
WORKFORCE WELLBEING
  • Benefits plans
  • Support services
  • Company activities
  • Community services & fundraising

STUDENTS

Student life is changing like never before. Students today are working harder and more consistently. They are also more career-orientated with pressure to take on extracurricular activities and work experience in order to compete in the graduate recruitment market.

They need to be smarter with their time and to maximise the opportunities and support that surrounds them. Technology is transforming their daily lives. It helps them better access campus facilities, their peers, fellow students, key resources, events, clubs and communities.

Engagement and connection sit at the very heart of successful modern student life.

STUDENT ENGAGEMENT JOURNEY

REGISTRATION
  • Registration
  • Induction events
  • Student support
SERVICES
  • Resources
  • Information
  • Student services & advice
DEVELOPMENT
  • Clubs and forums
  • Networks
  • Events
WELLNESS
  • Wellness programmes
  • Student counselling
COMMUNITY
  • Community activities
  • Community associations

18,154,632

audience interactions per month

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