WE ARE PASSIONATE ABOUT AUDIENCE ENGAGEMENT

ABOUT US

We seek to contribute as much as we can as individuals, but we know that by working together we can achieve more, significantly more. We firmly believe in the adage of “collective wisdom outshines individual judgment”.

Our culture is defined by a desire to engage and create real partnerships, where there is a collective effort to create a win-win scenario for all stakeholders.

OUR STORY

David Eldridge and Mike Talbot, with a combined experience of over 50 years in marketing technology, saw an opportunity to transform the audience engagement space.

It is becoming increasingly clear that the usual forms of engagement are becoming less productive with declining response rates. The current way to engage audiences is just not sustainable. There has to be a better way.

The market is moving to a more personalised 1:1 approach to engagement, but is this sufficient to motivate a response? What they realised is that it is not just about deciding which offers might be of interest to the individual but more importantly what kind of rewarding experience can be provided.

It is all about creating an engagement experience that is as valuable and rewarding as possible by making it fun, informative, exciting, competitive, and rewarding, all at the same time.

OUR TEAM

David Eldridge, CEO
David Eldridge, CEO

David established his first company, age 14, to market the software he wrote, which won first prize in a BBC National Competition.

Roles at Shell and GP Group were followed in 1997  by the co-founding of Alterian plc, where David led its IPO in 2000 and its development to become a recognised leader in the marketing platform space. He is joint founder of 3radical.

Featured in BtoB Magazine’s “Who’s who in BtoB” and Data Strategy’s “Power 50 in Data”, David sits on the Board of several high growth tech companies.

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Chris Tew, EVP Asia Pacific
Chris Tew, EVP Asia Pacific

Chris has an established track record  in Asia Pacific.

Chris ran Australian operations for Mediasurface and after its acquisition by Alterian plc in 2009, led the combined operations across South East Asia. Following its subesquent acquisition by SDL in 2011, Chris became EVP for Asia Pacific.

As EVP Asia Pacific for 3radical, Chris leads all sales, marketing and operations in the region.

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Aaron Shrimpton, Head of Development
Aaron Shrimpton, Head of Development

Aaron has spent the last 13 years working in a wide variety of digital roles spanning fields as diverse as tv-on-demand, life science marketing and e-commerce.

As head of development he oversees all practical parts of the development of the Voco platform. Ensuring the highest possible quality standards are adhered to throughout the life-cycle of every solution.

David Newberry, CMO
David Newberry, CMO

20 years in FMCG, co-founded a martech company, stint in marketing consultancy followed by CMO roles in many leading technology companies.

Author of two books. Recognised as a Top Marketer over 50 by Brand Quarterly and also a top global CMO by Executive Rank.

Loves adventure travel. Lived and worked on 4 continents and visited over 100 countries.

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Rachel Swann, Commercial Director
Rachel Swann, Commercial Director

A multi-lingual commercial director with extensive experience of engaging customer, clients and consumers, be they in FMCG, retail or manufacturing, including packaging, lingerie and steel.

Passionate and enthusiastic, she carries these traits to activities beyond the normal realms of work, including her twin boys’ football, rugby and scouting activities, choir and other forms of music, Everton and Welsh rugby. She also likes asking lots of questions.

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Mike Talbot, Non-Exec
Mike Talbot, Non-Exec

Mike started his career as a games programmer and designer, before joining Brann Software as technical director.

In 1997 Mike co-founded Alterian, and in his role as CTO and latterly President, was responsible for the market vision of the Alterian product range and the technology vision that underpinned it.

Mike is joint founder of 3radical and advises the team on technical and market vision.

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Clive Armitage, Non-Exec
Clive Armitage, Non-Exec

Clive is CEO and founder of Agent3, an award-winning digital marketing solution business with offices in London, New York, San Francisco and Sofia.

Previously CEO of Bite Communications, an agency with more than 300 people in 14 offices. During his career, Clive has worked in California and South Africa.

An avid West Ham United fan (for his sins), Clive juggles his business career with a (demanding) wife, three (unruly) children and a (disobedient) dog called Frisco.

George Stavrinidis, Non-Exec
George Stavrinidis, Non-Exec

George has a technical background. His roles have spanned strategic consulting, business development and operations in a career focused on leading edge technologies.

As CEO of Lone Worker Solutions, the private company has become a global market leader. George formerly held positions with Perot Systems/DELL, Accenture and BP.

George advises several high growth companies. He is also a School Governor.

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