Increasingly, consumers know the value of their data and they’re becoming more restrictive about who they freely share it with. If a consumer gives up their data, they want to know, “what’s in it for me?” Where’s the value exchange?
So how do organizations focus more on being in a reciprocal relationship with their consumers? How do they set-up trusting and transparent engagement environments which will motivate their consumers to provide their prized data? This is the premise of Earned Data.
During this presentation, you’ll gain a better understanding of: