Self-Reported Data and Consent

Build Trusted Relationships with your Customers

Today’s consumers understand the value of their personal data. They will only share it with brands they trust. But once that trust is earned, so begins a relationship where customer and brand exchange value through digital interactions, ultimately enabling the brand to provide a better, more personalized service based on the customer’s own self-reported data.

Mailing Lists are Dying

Third party databases have long been the go-to mechanism for building demand, but a combination of privacy legislation and elevated consumer expectations mean that this method is becoming less and less effective. Instead, marketers are looking at ways of engaging prospects ‘in the moment’ and incentivising them to provide data in exchange for value.

Beyond Compliance

The GDPR in Europe and the CCPA in California now mandate how companies are allowed to gather customer data and communicate with prospects. But rather than legislation being a hindrance, marketers should view it as an opportunity. Those brands who embrace the opportunity to find new ways of encouraging the willing provision of self-reported data, and can then progressively personalize the customer experience over time, will be the ones who win in this new age of marketing.

The 3radical Voco Difference - Building Trust with Every Interaction

Customer feedback channels are nothing new, and we’re increasingly seeing multiple engagement mechanics being used in combination with different reward types to encourage the willing provision of data. 3radical Voco goes further than this, and represents a uniquely rich way of building an ongoing, mutually beneficial relationship between brand and customer.

Real-time Optimization

3radical Voco will automatically select the optimum combination of engagement mechanic and reward, triggered by observed behaviors specific to the individual, and contextual meta data to with device type, geography, time, etc.

Lifecycle Engagement

Whereas most solutions gather self-reported data in one hit (for example, using a survey mechanic), 3radical Voco treats each interaction as part of a journey, using analytics to continually optimize the next engagement, across multiple touch points. Each question asked, or reward offered, is designed to provide the most appropriate value exchange for that particular individual at a given point in time.

Unique view of each customer

By gathering this critical customer data in a permissioned way, over time, you can build a powerful competitive position in your marketplace. And at the same time, you will know that the way in which you have gathered the data, and the way you use that data, meets the legal requirements of the regulators, and the ethical standards of today’s consumers.

How 3radical Voco works

Data Driven Engagement

Case Studies

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