12 July 2022
Making the Switch from Cookies to Consent
See how a consented data strategy will take center stage in the post-cookie world
View papers12 July 2022
See how a consented data strategy will take center stage in the post-cookie world
View papers19 April 2022
Dig a little deeper into the LTV:CAC ratio, and discover what sort of figure you should be aiming for, and how to improve it.
View papers29 March 2022
Download the 2022 Consumer Survey to learn more about consumers' sentiment toward the digital shopping experience.
View papers14 February 2022
Learn how and why gamification helps to boost continuous engagement strategies, along with some gamification examples and considerations.
View papers18 January 2022
Key marketing focus and priorities are shifting towards generating actionable insights from customer data. Download the paper to find out why.
View papers16 November 2021
Download the paper to learn more about why Earned Data is the next level of data gathering, the benefits and how it impacts marketing.
View papers19 October 2021
Download to learn what Experiential Personalization is, how to add it to your toolbox, how it delivers value and integrates with Earned Data.
View papers18 October 2021
The Asia Pacific region is beginning to adopt privacy-first data practices, and there are enormous opportunities for proactive early movers.
View papers21 September 2021
Download the paper to learn more about using game science to super charge your CDP.
View papers20 July 2021
Earned Data Culture focuses on using information to better serve consumers. Download the paper to learn why you need an Earned Data Culture.
View papers