Getting customers or employees to refer your brand, product or organisation is tough. People are more demanding and their time and attention span is rapidly declining.
Today’s refer a friend programmes often fail to deliver. For customers, employees and for you.
Get it right and the rewards are significant. More new customers or employees as recommendations from friends and family work wonders. Greater long-term loyalty, and repeat revenue, from your existing customers.
But what you need is a new approach – and it has to be easy, rewarding and fun.
Radical Referrals is a simple to use add-on to our audience engagement platform, 3radical Voco, which provides best-practice templates for generating peer referrals via your website, mobile apps and other digital marketing platforms.
People will love the experience as they seamlessly share referral requests with their friends and family over instant messaging apps, SMS, email and social media.
Friends then receive personalised messages with compelling offers, like vouchers, prize draw entries or loyalty points, which they can obtain by completing key tasks such as registering as a new customer, completing a purchase or other customisable activities.
When a friend completes a task the original person is instantly rewarded, motivating them to refer again.
When designing your referral programme you can define reward tiers and set ‘stretch goals’ to increase the total number of friends each person is encouraged to refer to unlock additional bonuses.
The solution’s security features allow you to set limits on referral frequency and total referrals to avoid people being able to ‘game the system’. This means you can focus your attention on acquiring those you want for the long term.
Radical Referrals integrates with our audience engagement platform 3radical Voco. This gives you access to a wide range of additional game mechanics to motivate more referrals including leaderboards, instant vouchers, reward points and shop, and games like spin to win, scratch cards or present opening. You could also request other actions from people like completing surveys, visiting stores or sharing content and add them into your programme.