INTRODUCING GAMIFICATION: THE SCIENCE BEHIND VOCO

WHAT IS GAMIFICATION?

Gamification is the integration of game thinking and game mechanics into non-game experiences to motivate increased levels of engagement.

Gamification is being applied to many different processes and tasks to enhance the enjoyment of the people involved in doing them. One of the central advantages of gamification, enjoyment is created by making tasks more engaging, fun and interesting to complete. In turn, that increases people’s motivation to complete them.

At 3radical, we mix the benefits of gamification with the tried and trusted techniques powering loyalty schemes to create interactive experiences that both intrinsically and extrinsically motivate audiences to act.

Unlike traditional loyalty schemes, we look to reward more than just purchase. Instead, we see every interaction between your brand and audience as a chance to initiate a value exchange for both parties.

HOW DOES GAMIFICATION BOOST ENGAGEMENT?

With Voco, you can present audiences with a simple three-step engagement cycle proven to boost response rates:

1. Challenge – invite your audience to take-up a challenge that is tailored to their interests and encourages their participation
2. Achieve – provide fast and frequent feedback on their progress and confirm completion of each challenge
3. Reward – reward audiences with intrinsic and extrinsic rewards to recognize their accomplishment and encourage sharing with peers

This cycle delivers a value exchange between you and your audience that can be used to incentivize the completion of multiple activities – each interaction delivering a positive outcome for both parties. 

HOW TO CHOOSE THE RIGHT MARKETING GAMIFICATION SOFTWARE

The most cost-effective way to implement gamification is to use a specialist provider that also hosts the gamification platform – it saves on so many costs like game designers and developers and it takes launch time down from months to weeks.

To help you choose the right provider, here’s what you need to do:

1. Evaluate their software: How does it handle multiple geographic regions? What verticals do they specialize in? How do they handle data privacy? What types of gamification campaigns do they run?
2. Check-in on cost: Like onboarding fees, set-up fees, and the ROIs customers normally see.
3. Set data and reporting expectations: Is there a dashboard to easily see customer engagements? How does it monitor performance?
4. Look for integrations: Do you integrate directly with existing systems via an API? Can the partner provide the data extracts?

Ready to create your tech shortlist? Don’t worry, we’ve got you! Request a demo of 3radical, or contact our sales team today where you’ll learn more about:

• The best gamification experiences for your brand 
• A framework to collect zero-party data at scale

The best channels to get started – and more!