Gamification works today, as audiences are increasingly fatigued by traditional approaches to engagement and are looking for a more rewarding and enjoyable experience.
Gamification uses techniques and strategies from game design to prompt and drive specific consumer behaviour. Today’s consumers are hungry for status, competition, reward and self-expression, and the brands that implement gamified marketing experience an increase in data acquisition, loyalty, customer retention and engagement.
Watch Pete Jenkins, an international authority on gamification, a lifelong gamer, successful entrepreneur and lecturer, and engagement experts, Will Stuart-Jones, Head of Consulting, and Rachel Swann, Commercial Director at 3radical, as we deep dive into QuickStart Gamification for Marketers; the 6Cs of gamification for modern marketing and learn: