Record Year for 3radical as Year-on-Year Revenue More Than Doubles
3radical today announced a record year as brands achieve unprecedented audience engagement with its ground-breaking Voco platform. The year to 31 March 2017 saw revenue more than double as an increasing number of clients take advantage of its technology. Now, over a million individuals across the world engage with brands in real-time through interactive digital content created and delivered by 3radical Voco.
Use of the real-time audience engagement platform substantially increased throughout the year as an increasing number of brands rolled out 3radical Voco. Clients, both new and existing, are increasing their use of 3radical Voco to acquire and retain new and existing audiences through the delivery of individually tailored, relevant, interesting and rewarding calls to action across a range of digital channels.
Strong growth was achieved during the year across all regions. New client wins included Mitchells & Butlers, Singapore Press Holdings, POSB Bank, MedicAnimal and Charter Hall as well as a big 4 UK energy provider.
Passing the 1 million mark for consumers engaging with brand content delivered through the platform, 3radical Voco was recognised numerous times during the year for its game-changing results. Results achieved by clients using the platform include a 3-fold increase in click-through rates and the achievement of 5 repeat engagements from a single click. These exceptional results can only be achieved by delivering interactive content that individuals want to engage with, time and time again.
The outstanding results achieved by the 3radical team and its clients, including Anytime Fitness, DBS Bank and POSB Bank, were recognised across a number of industry awards with wins including:
- Best Use of Gamification – Loyalty & Engagement Awards
- Best Employee Engagement Strategy – Loyalty & Engagement Awards
- Best Internal Event – Marketing Magazine Awards
- Best Engagement Program – Cards and Payments Electronic International Asia Awards
- Best Solution, mCommerce – Mob-Ex Awards
- Best Campaign, CRM, Loyalty & Engagement – Mob-Ex Awards
- Best Campaign, User Experience – Mob-Ex Awards
- Best Campaign, Incentives & Rewards – Mob-Ex Awards
- Best Idea, Business Events – MARKies
3radical also added citizen engagement to its existing solutions for consumer and employee engagement. Its Voco platform is the technology that underpins POSB Smart Buddy – the world’s first in school wearable tech savings and payments programme.
“The Engagement Economy is here. Leading organisations around the world are focusing on how they can win by getting and keeping the attention of individuals, whether that’s in their roles as consumers, employees or citizens” commented David Eldridge, CEO at 3radical. “3radical has built a game-changing platform that helps build an emotional engagement between organisations and individuals, by quickly and cost effectively delivering interactive digital content that people want to engage with. I’m delighted that so many leading brands have chosen to adopt 3radical Voco and are using it to deliver exceptional engagement with over 1 million individuals. With revenue more than doubling year-on-year, we continue to increase our investment in 3radical Voco – creating new innovative features and giving our customers a powerful advantage over competitors in their industries.”
Going forward the company will continue to build on this success, with further expansion of the distribution of 3radical Voco planned through its rapidly growing partner network and by working directly with both new and existing clients across the regions.