20th September 2017 | Museum of Brands, London | 2.30pm – 5.30pm
Winning in the Engagement Economy
Are you grasping at the opportunities presented by the Engagement Economy? How do you measure up against your competitors in changing your approach to win?
The Engagement Economy represents a dramatic shift for marketing. It’s a shift that sees organisations needing to not only get the attention of their audiences, but get them to actively participate and engage with the brand.
Our expectations as consumers have changed and we demand much more for our attention and loyalty. Brands that provide a valuable customer experience beyond utility successfully create an emotional engagement with their audience. They interact based on listening to what each individual wants and own a disproportionate share of mind as a result.
But:
• How do you go about making this shift from campaigns to continuous, valuable engagement?
• How do you take your team and customer-facing employees with you?
• What are leading brands doing and what results are they getting?
• How are the leading agencies and technology providers supporting them?
Join us at this free event and hear from leading practitioners including Forrester Research, Partners Andrews Aldridge, Azzuri Group, Adam Henderson, and 3radical. These leading organisations will each share their knowledge and insights to help you embrace the opportunities presented by the engagement economy.
Speakers include:
Rusty Warner, Principal Analyst, Forrester Research
Jo Fawcett, Marketing Director, Zizzi Restaurants
Alastair Cole, Chief Innovation Officer, Partners Andrews Aldridge
Adam Henderson, Modern Workforce Specialist
Mike Talbot, Chief Visionary, 3radical