Zizzi Scratch & Win

Challenge

Zizzi is competing in a highly competitive casual dining market, where there is a keen need to create clear differentiation in a crowded space.

There are two key challenges that were facing Zizzi:

  • There is a heavy reliance on low cost offers / discounts to motivate engagement and improve footfall
  • Traditional email is just not working – it is difficult to gain sign-ups, response rates are low (poor click through rates) and increasing levels of opt-out

Solution

3radical developed a ‘Digital Scratch-Card’ experience that was accessible via a Zizzi responsive website and also via FaceBook.

There was a tie-in with both the Rugby World Cup and also a social programme that Zizzi was running called #ZizziTacklesCancer.

The consumer was able to play the scratch card game to win various offers. More opportunities to play the game were provided if they undertook a positive ‘Next Actions’ such as Following, Sharing, or Referring.

Benefits

  • Inviting Engagement

    23% click-through rate – leading to 37,500 ‘covers’.

  • Being Memorable

    Over 400k ‘plays’ by 90k ‘players’ – 20k ‘Net New Names’.

    1000s of social referrals, Tweets and new followers.

  • Empowering Advocacy

    Greater than 1000 donations to Stand Up To Cancer.

CHECK OUT THESE USE CASES

EXPERIENCE THEM FOR YOURSELF REQUEST A DEMO
Zizzi Match & Win Case Study

17 May 2018

Zizzi Match & Win

3radical enabled Zizzi to empower engagement and re-invent loyalty in a highly competitive category where direct engagement is sporadic.

Our website uses cookies to help us to understand how you use it. By continuing to use our website you consent to our use of such cookies. For more information please read our privacy policy.

Continue