CUSTOMER ENGAGEMENT IN BANKING & FINANCE

The financial services industry is dealing with disruption on many levels – the impact of blockchain, the threat of cyber-crime, the pace of cloud adoption, the encroachment of FinTech start-ups, soaring customer expectations and an increasingly demanding regulatory environment. Now, more than ever, employee and customer engagement in banking is the key to success.

CHALLENGES

In order to build customer loyalty in today’s world, financial organizations need find new customer engagement activities in banking. With today’s digitally savvy consumers, constantly active on mobile devices and seamlessly switching between digital platforms, traditional methods of customer communication aren’t sufficiently engaging or valuable.

Equally, if financial institutions want to drive customers to new technologies or encourage specific behaviors, it’s their employees who are in the front line. That’s why banks have to find ways of rapidly educating and upskilling their own staff so that they, in turn, can show customers the value of change.

THE EMERGENCE OF GAMIFICATION

Gamification is the integration of game science and game mechanics into non-game experiences to motivate increased levels of engagement. These revolutionary customer engagement activities in banking enable organizations to leverage the data they’ve already collected to provide personalized, compelling experiences that result in a two-way exchange of value.

Financial services organizations are using gamification to shift customers to new digital platforms, educate them on new initiatives, build loyalty and improve employee productivity.

CYBERSECURITY AWARENESS

Cybersecurity Awareness enables organizations to strengthen their employees’ security competencies by embedding desired secure behavior and culture.

With the cyber threat landscape continually evolving in terms of both scope and pace, learn how you can use gamification to:

  • Incentivize activities within a reward framework that meets regulatory requirements
  • Create personalized learning journeys based on past engagement behavior
  • Motivate desired secure behavior in the long-run

EMPLOYEE EVENTS

Employee Events enables Financial Institutions to support live events or to run virtual events that better align, motivate and support their employees.

When it is increasingly difficult to gain your employees attention, find out how the Voco platform can help you:

  • Inspire your teams to engage by delivering fun, valuable and immersive engagements
  • Enable your employees to connect when it is convenient for them
  • Motivate positive behaviors by rewarding and recognising active participation

EMPLOYEE DIGITAL TRANSFORMATION

Employee Digital Transformation ensures Financial Institutions can very successfully drive awareness, adoption and advocacy of all things digital amongst their employees.

In a market where there is massive technology upheaval, find out how the Voco platform can help you:

  • Inspire your teams to embrace new digital initiatives
  • Equip individuals with the skills & knowledge required
  • Ensure that the new processes are learnt and adopted throughout the organization

EMPLOYEE RECRUITMENT

Employee Recruitment enables Financial Institutions to attract, engage and successfully recruit the very best talent.

In an environment where the competition for talent is becoming increasingly digital, find out how the Voco platform can help you:

  • Attract the right talent to engage with you
  • Ensure they invest the time to understand why you have a great employee value proposition
  • Remain engaged with you throughout the entire recruitment process

CUSTOMER ENGAGEMENT IN BANKING

Customer Engagement activities in banking ensure that Financial Institutions are able to increase a customer’s interest in and use of their credit card.

When customers have more choice in payment solutions than ever before, find out how the Voco platform can help you make your card the card of choice by:

  • Motivating them to use the card in the moment of purchase
  • Rewarding customers for using the card with offers that are of interest to them
  • Making the card a memorable companion in their pocket by inspiring them with relevant offers

CUSTOMER LOYALTY

Customer Loyalty ensures Financial Institutions can keep and grow the younger investor segment. These customers are highly digitally savvy and are seeking to better engage with their investment portfolio using digital channels.

In an environment where digital customer engagement in banking is becoming essential, find out how the Voco platform can help you:

  • Maintain and enhance the interest of younger investors
  • Help them develop the knowledge and skills required to manage their portfolio
  • Build a high level of engagement, trust and loyalty

FOR MORE INFORMATION ON BANKING CUSTOMER ENGAGEMENT:

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