The DBS Lifestyle App provides DBS customers with access to all card privileges, benefits and rewards. However, due to the competitive nature of the environment DBS were looking for new ways to keep its credit cards top of mind.
DBS were seeking:
The 3radical Voco platform enabled the DBS Lifestyle app to increase user engagement, mobile coupon redemption, and card spend through:
Creating and updating on a daily basis, up to 800+ specific DBS card deals and mobile coupons.
Automatically delivering location-based push notifications whenever users are within a 500-metre radius of a participating merchant.
Integrating various plugin games into the DBS Lifestyle App, branded to each individual partnered merchant, with different engagement tactics.
Enabling cardholders to retrieve and redeem mobile coupons very easily through their mobile wallet.
Download rate of mobile coupons achieved was 45%, representing a 67% increase year-on-year.
20% of users engaged at least once in 30 days, 12% increase year-on-year.
53% of active user base engaged in the games.
31% increase year-on-year in user base.