Player Engagement in Gaming

How many of your valuable players are going to the competition?
How are your retention schemes performing?
How much is your CPA compared to last year?

The 3radical Voco Platform

Our 3radical Voco platform enables gaming brands to move away from an expensive, acquisition-driven model by deploying interactive, gamified experiences that drive retention, engagement, and repeat play.

Through the Voco platform, operators engage players on their preferred channel, at the right time, in the right way. The benefits of a gamification platform aren’t solely for retention strategies. 3radical helps operators guide players through the entire customer journey.

Use Cases

Acquisition
  • Cut through the noise and go to market with more exciting messages to drive higher engagement rates
  • Offer players real time rewards and experiences whilst improving the effectiveness of your current marketing channels
Onboarding
  • Accelerate the process of onboarding
  • Increase the amount of new customers become first time depositors
  • Encourage players to complete a range of specific onboarding tasks in return for bonuses and rewards
Player Education
  • Educate players on new products, cross-sell between offerings, learn about new promotions
  • Drive engagement with responsible gaming content
  • Enable them to learn more about their gaming behaviour and seek out further help if necessary
Retention
  • Offer players a compelling reason to engage on a daily basis, reducing your reliance on purely financial incentives
  • Capitalise on repeat engagement and generate additional awareness
  • Capture additional first party data
  • Drive additional incremental spend by presenting players with appropriately targeted follow up actions
Advocacy
  • Use Voco to create explicit, contextually relevant, referral schemes
  • 83% of people trust referrals from people they know

View our Gaming Case Studies

Why 3radical?

Business Benefits

Wide variety of mechanics such as instant win, repeat play, skills-based, progress. Results in 3x higher CTR, 30% increase in actives, longer dwell-time. Players are engaged in their preferred channel, at the right time, in the right manner.

Operational Benefits

Configurable by operators to guide players through the entire player journey. Quick to deploy new campaigns, through simple re-skinning of existing games within the 3radical game library. Achieve economies of scale with regular release of new mechanics and features. Follow on actions enables capturing of data, extending reach, driving referrals etc.

Gaming Industry Report 2019

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