Supercharge Your Email Marketing

 

Using our simple to embed interactive experiences you can boost your response rates to email campaigns.  Clients have reported a 300% increase in click through rates while recruiting tens of thousands of new users to their marketing database. All this from the first campaign that they ran with our unique engagement technology.

Using email to promote an interaction or purchase can be difficult as so many people are not in their email reader to receive offers – 80% plus of people won’t even open your email, let alone click on a link and take an action.  

You have to communicate with them at the right time with the right offer or message, and even then your content must stand out from the crowd to be in with a chance of getting their attention. 

3radical can help you achieve this by providing much more exciting and compelling calls to action that:

  • Intrigue customers with exciting subject lines that make them want to know more
  • Offer immediate value to the customer by providing them with a beautiful and exciting experience as they learn about your products, services or offers
  • Give visitors multiple reasons to engage with your brand
  • Take advantage of visitor engagement by presenting additional next step actions to capture additional data and drive social actions such as “follow”, “share photo” or “post”                
  • Drive repeat visits to your site, creating a habitual relationship between the visitor and your brand
  • Make advocates of your brand and your experience and guide them to recruit others

BENEFITS

Significantly greater brand awareness and offer redemption or purchase through:

  • Increasing open rates
  • Increasing click through rates
  • Incentivising redemption & purchase
  • Driving repeated site visits
  • Acquiring new names to the marketing database
  • Gaining segmentation data

 

Get Started

 

BENEFITS

Significantly greater brand awareness and offer redemption or purchase through:

  • Increasing open rates
  • Increasing click through rates
  • Incentivising redemption & purchase
  • Driving repeated site visits
  • Acquiring new names to the marketing database
  • Gaining segmentation data

 

Get Started

 

 

games

 Together we can break through the noise and get people to know your brand intimately and interact with it frequently

 

How It Works

It’s really easy to get started with Voco.  You create an email with your existing tools and add a banner with a link to a landing page that can be hosted by 3radical or embedded on your web site.

A wizard driven interface lets you set up the calls to action on the landing page and we can help you every step of the way or give you the tools to do as much as your want to yourself.

Calls to action can include offers, purchase incentives, competitions and games all completely customised and 100% “on brand” with the minimum fuss and effort.

Games frequently drive the user to return day after day and it’s easy to vary the content on a regular basis from our library of fun and interactive “tactics”.


EXAMPLE

A restaurant chain is launching an autumn menu and want to encourage people to visit a restaurant and try the new items that have been added.

A board game that allows users to collect tokens to win a voucher for new menu items is configured in Voco, in conjunction with a master competition to win one of 20 free meal for 4 vouchers.  A player may roll the dice in the game twice every day.

The restaurant’s email list is mailed about the competition with the email containing a link to a page on their web site which hosts the Voco app.

In addition users are offered extra plays of the game for giving personal data or for sharing and signing up friends to the experience.

As users play they can earn vouchers but are also interacting with the brand daily and being educated on the new menu.

 

 


EXAMPLE

A restaurant chain is launching an autumn menu and want to encourage people to visit a restaurant and try the new items that have been added.

A board game that allows users to collect tokens to win a voucher for new menu items is configured in Voco, in conjunction with a master competition to win one of 20 free meal for 4 vouchers.  A player may roll the dice in the game twice every day.

The restaurant’s email list is mailed about the competition with the email containing a link to a page on their web site which hosts the Voco app.

In addition users are offered extra plays of the game for giving personal data or for sharing and signing up friends to the experience.

As users play they can earn vouchers but are also interacting with the brand daily and being educated on the new menu.

 steps

 

A Great First Impression

Making a beautiful, engaging, visual experience is easy with 3radical Voco.  We have a number of primary calls to action that provide real incentive and fun for customers, driving them to return again and again to play or engage.

Our games are designed to be psychologically appealing and all rewards can easily be balanced to provide the right level of incentive.  Customers who earn rewards are far more likely to redeem them than they are offers which they are just given instantly.

For email activation and acquisition we recommend that one of our easily branded games forms the core of the experience.  Typically these are playable over a period of time to create a habit of coming back to the site to earn more.

EXAMPLE GAMES

  • Wheel Of Fortune
  • Scratchcard
  • Snakes & Ladders
  • Fruit Machine
  • Fortune Cookie
  • Monopoly-style Collection
  • Trivia Board Game
  • Bingo Card
  • Advent Calendar
  • Trivia Quiz
 

EXAMPLE GAMES

  • Wheel Of Fortune
  • Scratchcard
  • Snakes & Ladders
  • Fruit Machine
  • Fortune Cookie
  • Monopoly-style Collection
  • Trivia Board Game
  • Bingo Card
  • Advent Calendar
  • Trivia Quiz
  • Soccer training
  • Car driving
  • Sudoku

 

moregames

 

 

 

Keep The Engagement Going

Once a user has started engaging it becomes much easier to get them to take additional steps to increase their chances of winning.  This is where 3radical Voco really comes into its own.

Using Voco it is incredibly easy to add simple next actions, like prompting for a Twitter follow or getting members to sign up their friends via Facebook or email in return for additional chances.  Other actions can help educate consumers on your products and services and get them to visit other parts of your online presence.

Voco contains a wealth of guided follow on actions that drive real results in terms of data capture, friend referrals, store visits and social media activities.

EXAMPLE NEXT ACTIONS

  • Quizzes (education/data capture)
  • Instagram Photo Competition
  • Instagram Share Own Photo
  • Share To Facebook (friend referral)
  • Visit A Store
  • Find A Product In Store
  • Visit A Web Page
  • Watch A Video
  • Follow On Twitter
  • Redeem A Voucher
  • Refer Friend by Email
  • Read a PDF

+ Integrations with many other systems (table booking, e-commerce purchase etc)

 

EXAMPLE NEXT ACTIONS

  • Quizzes (education/data capture)
  • Instagram Photo Competition
  • Instagram Share Own Photo
  • Share To Facebook (friend referral)
  • Visit A Store
  • Find A Product In Store
  • Visit A Web Page
  • Watch A Video
  • Follow On Twitter
  • Redeem A Voucher
  • Refer Friend by Email
  • Read a PDF

+ Integrations with many other systems (table booking, e-commerce purchase etc)


Vertical Market Applications

In addition to the general benefits, 3radical has great specific solutions for vertical markets where out of the box functionality can quickly deliver enhanced returns.

 

Food & Beverage (Fast/Low Cost)

Travel & Leisure

3radical have fantastic out of the box solutions for F&B retailers with low cost frequent purchase products and multiple locations.

  • Buy N get one free
  • Try a product you haven’t tried before
  • Discover extra outlets for a free item

Voco provides travel and leisure organisations with great solutions to unlock additional offers as the user interacts and can be used to build up a “points balance” that can be exchanged for vouchers driving visits and purchase.

 

Clubs & Organisations

Retailers

Voco can help on board new members by rewarding them for their use of services and their level of engagement by attaching fun competitions and quizzes to the initial sign up emails.

3radical can support a wide range of offers including virtual offers that remove the need to discount by providing virtual instant gratification.

Solutions can drive consumers on a treasure hunt around a store or get them to visit multiple locations for a reward.

 

Food & Beverage (Destination)

Online Retailers

If your locations a visited less frequently by customers then 3radical Voco can keep open the lines of communication between visits, using competitions, quizzes and incentives to keep your brand top of mind and decrease the time before the customer comes back.

Encourage visitors to see more of the site in return for chances at a bonus or a discount.

Incentivise order completion by using a fun game if a basket is abandoned either immediately or via a follow up email.

 

Costs & Timescales

A 3radical Voco solution can be implemented in days and costs from as little as 4k per month.  

Next Steps

Call us or use the form below to talk through your specific requirements and explore who the solution can start as a simple email boost and move on to provide a long term communication channel and permanent incentive for your customers and prospects.