“A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow.” – Gallup
Many organisations communicate to their employees. The problem is that these communications are often not relevant to the needs of the individual, not delivered in a timely manner, are one-way (i.e. not interactive), are often sent in isolation and not considered as part of a wider engagement journey.
This poor communication is resulting in employees feeling dis-engaged and un-motivated as they struggle to find what they need, when they need it, leaving them ill-equipped and under informed to be able to do their job effectively.
This mismatch between the demands that employees face in their work vs their ability to be able to reach them is a primary cause of low Employee Engagement. This can lead to high staff turnover, low productivity and poor customer service.
In order to resolve this mismatch, organisations need to understand the 3 major drivers that are influencing employee engagement:
Increased complexity at work with more processes and procedures, can constrain employees from getting their work done and they end up spending more time managing workloads.
Employees are becoming increasingly distributed and this is resulting in employees being less connected to their colleagues, their company and understanding how their work directly relates to company goals.
Data & Communication
The level of data and communication in companies has exploded exponentially and this has made it difficult for employees to find what they need (information, colleagues, decisions) when they need it.
Using these drivers to create Interactive Employee Engagement
Today’s complex workplace coupled with the increased amount of processes and procedures, distributed working and increased levels of data and communication, organisations need the right tool to help them effectively engage employees and gain competitive advantage. When done correctly, it leads to Employee Engagement becoming interactive and tailored to employees needs.
About Interactive Employee Engagement