Case Studies

See how some of our customers are using the 3radical platform to engage consumers


Keen to engage directly with consumers and make them aware of their great new products, Dell were looking for a way to cut through the noise of competitor advertising.  Using mobile gamification Dell created a vibrant community of consumers who wanted to engage with Dell on a frequent basis and share Dell’s brand and news with their friends.

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Parkway Parade had a great seasonal show – the Jumping Elves of San Diego – who performed daily in the atrium.  But to maximise the success of the promotion they wanted to find a way of extending the excitement to drive footfall into stores throughout the mall, and news of the show into homes across Singapore, bringing consumers back to the mall.  Using mobile gamification, Parkway Parade created a powerful community of active consumers and drove store visits, social sharing and revenue for their retailers.

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