Case Studies

See how some of our customers are using the 3radical platform to engage consumers


Keen to engage directly with consumers and make them aware of their great new products, Dell were looking for a way to cut through the noise of competitor advertising.  Using mobile gamification Dell created a vibrant community of consumers who wanted to engage with Dell on a frequent basis and share Dell’s brand and news with their friends.

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Parkway Parade had a great seasonal show – the Jumping Elves of San Diego – who performed daily in the atrium.  But to maximise the success of the promotion they wanted to find a way of extending the excitement to drive footfall into stores throughout the mall, and news of the show into homes across Singapore, bringing consumers back to the mall.  Using mobile gamification, Parkway Parade created a powerful community of active consumers and drove store visits, social sharing and revenue for their retailers.

Get the full case study here…


Video: DBS Bank engage 1,500 Vice Presidents with the 3radical Voco platform

A virtual conference, delivered using 3radical Voco, was used to engage a large number of staff in the Bank’s vision and strategy and create valuable interaction with the management team.  See how in this video.

Video: Zizzi increase engagement rates 3x with the 3radical Voco platform

See how this leading Italian restaurant chain in the UK use the Voco platform to achieve a 3 fold increase in engagement compared to traditional marketing.

Video: DBS Bank Asia bring mobile gamification to Singapore with the 3radical Voco platform

A short video showing the new 3radical powered DBS Lifestyle Mobile App, and how gamification is being included to engage consumers.

Video: DBS Bank Asia tie physical location to digital engagement with innovative partnerships with shopping malls

See how DBS got thousands of people engaged with their exclusive credit card benefits using 3radical Voco.

Video: POSB Deliver Cashless Payments, Financial and Health Education for Singapore Schools with 3radical Voco

An innovative programme, in conjunction with the Singapore Government Smart Nation initiative, sees 3radical Voco delivering the utility of cashless payments alongside engaging content helping Singapore’s children to develop their financial management and healthy living skills.